Introduction

In PowerPoint, you can animate text and objects such as clip art, shapes, and pictures. Animation—or movement—on the slide can be used to draw the audience’s attention to specific content or to make the slide easier to read.

Optional: Download our practice presentation.

Watch the video below to learn more about animating text and objects in powerpoint.

The four types of animations

There are several animation effects you can choose from, and they are organized into four types.

  • Entrance: These control how the object enters the slide. For example, with the Bounce animation the object will “fall” onto the slide and then bounce several times.
    Animating Text and Objects
  • Emphasis: These animations occur while the object is on the slide, often triggered by a mouse click. For example, you can set an object to spin when you click the mouse.
    Animating Text and Objects
  • Exit: These control how the object exits the slide. For example, with the Fade animation the object will simply fade away.
    Animating Text and Objects
  • Motion Paths: These are similar to Emphasis effects, except the object moves within the slide along a predetermined path, like a circle.
    Animating Text and Objects

To apply an animation to an object:

  1. Select the object you want to animate.
  2. On the Animations tab, click the More drop-down arrow in the Animation group.
    Animating Text and Objects
  3. A drop-down menu of animation effects will appear. Select the desired effect.
    Animating Text and Objects
  4. The effect will apply to the object. The object will have a small number next to it to show that it has an animation. In the Slide pane, a star symbol also will appear next to the slide.
    Animating Text and Objects

At the bottom of the menu, you can access even more effects.

Animating Text and Objects

Effect options

Some effects will have options you can change. For example, with the Fly In effect you can control which direction the object comes from. These options can be accessed from the Effect Options command in the Animation group.

Animating Text and Objects

To remove an animation:

  1. Select the small number located next to the animated object.
    Animating Text and Objects
  2. Press the Delete key. The animation will be deleted.

Animations are best used in moderation. Adding too many animations can make your presentation look a little silly and can even be distracting to your audience. Consider using mostly subtle animations, or not using animations at all.

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